Scrub-A-Dub-Dub Two Pups in a Tub

A Story of a Shampoo Bottle Redesign

Nature’s Miracle® Shampoo Bottle Redesign

Nature’s Miracle is KNOWN for their stain & odor products for pets. Their shampoo however needed a little help. My task on this project was to elevate the look of the shampoo to help pet parents understand the quality they are getting when they buy our shampoo. We wanted the design to be new and different and stand out on the shelves compared to the other brands out there. The current look didn’t “pop” and too closely mimicked the elements on the Stain & Odor products and felt to clinical. We wanted to warm-up the design and give it a salon feel.

With the redesign we captured a new account and now had placement at PetCo [WIN!].