Oxy Formula

From Nature’s Miracle

Nature’s Miracle Oxy Formula—Fresh Scent

Nature’s Miracle wanted to provide an expanded portfolio of products in the Oxy Cleaning category and provide a boost in sales, so Oxy Formula – Fresh Scent was born.

It was important to retain the main Oxy look, because this formula would not be bottled in the signature orange bottle. We wanted to make sure the consumer recognized it was part of Oxy family, but was a new scent.