Auto BillPayer

From Fifth Third Bank

Fifth Third Bank Auto BillPayer

Auto bill payment is not a revolutionary service for banks these days and it wasn’t when this logo was developed either. The challenge for this project was Fifth Third Bank wanted a new logo for their Auto BillPayer system that they could sell to external clients. They did not want this logo to be associated with the corporate colors or mirror the brand look in any way. The logo had to be high tech and people would instantly understand the service.