Nature’s Miracle® Automatic Litter Boxes
Nature’s Miracle® was using one of it’s sister brands technology, Littermaid®, to release a brand new product. A litter box that would scoop the cat waste for you.
There were going to be three different versions on shelf. One for a one-cat household, multiple cat household and a deluxe model that had a hood that would add further odor control to the unit. All three models had to appear as a family of products and when viewed together the consumer had to be able to visually see the differences and determine what litter box was right for them. Furthermore, with a price point around the $90-100 they had to appear premium on shelf compared to Littermaid® and any other competitors.