Dingo® Chicken Strips Recipe Line

Dingo Chicken Strips was a product released in Wal-Mart that was not performing the way we had hoped. This product was also launched before the Dingo Market Cuts brand had made it’s debut at Wal-Mart. The Dingo brand management team decided that what may be best for the product is to redesign it to fit under the Market Cuts family of products. It was already manufactured here in the U.S., we would need to make a few formulation changes and it should be the perfect fit. Since this would be the third product in the Market Cuts family it was important to again find an illustration that would set this group of products apart, while still keeping the core design of the line look.