Fifth Third Bank® Real Life Rewards Concepting

Real Life Rewards is the Fifth Third Bank rewards system for it’s card holders. They were revamping the rewards system so they approached the Creative Services team to come up with a possible change in the card design and signage to communicate the change. With the growing credit card reward systems out there, Fifth Third Bank needed to make theirs more competitive to retain their customers. So they were going to start rewarding customers for their everyday purchases on their credit and debit cards.

The signage would be placed in bank locations and they wanted it to stop customers in their tracks and communicate plainly and simply. This concept used fun and eye-catching words to hopefully make the consumer pause and read more.