FURminator® Grooming Tools Redesign

The FURminator® Grooming Tools were in need of an updated look to mimic the more recent redesign of the their famous deShedding Tools. We wanted to incorporate the swoosh that is dominant on the deShedding Tool and also to bring more harmony to the way we treated the logo and name of the product. Communication to the consumer was also changing from a three-step grooming routine to a Daily/Weekly/Monthly communication. With a dedication to being advocates for rescue pets/organization the brand also wanted to feature rescue dogs and cats on the packaging.